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Research Domains

These research domains are determined by the Association to Advance Collegiate Schools of Business (AACSB) and regroup all of our funded research projects.
Read more about AACSB & EHL

Research at EHL Hospitality Business School plays a vital role in advancing the hospitality industry by developing innovative, evidence-based solutions for business performance, education, and policy. Through collaborative projects and partnerships, EHL fosters impactful insights in areas like technology, sustainability, and customer service.

These research initiatives not only improve industry practices but also influence EHL’s educational approach, ensuring that students and professionals are equipped with cutting-edge knowledge.

The research domains

Finance & Accounting

EHL’s finance and accounting research investigates subjects such as asset-light strategies in the hospitality industry, innovative property pricing techniques and the specialized field of wine economics. These efforts contribute to the academic community and provide practical insights that influence industry practices.

A key area of focus within our finance research is real estate. Our experts regularly contribute to publications such as the Journal of Real Estate Research and Journal of the Real Estate Finance & Economics, exploring topics ranging from flow performance to green financing and sustainable investment strategies. 

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Projects in Finance & Accounting

hospitality-industry-finance
Asset-light strategies in the hospitality industry: A light-hearted or a right choice?
Finance
COVID-19 crisis resiliency across ownership structures in Swiss listed companies

Economics

Economics professors at EHL Hospitality Business School are experts in connecting the economic landscape with the hospitality industry, particularly in the hotel sector. Their research provides crucial insights for managing today’s VUCA challenges, including the impacts of Covid-19 and fluctuating exchange rates. 

Another key contribution is the Swiss Hospitality Macroeconomics Forecasting Index, a tool developed to model the demand for hotel nights in Switzerland. This research supports strategic decision-making and enhances operational resilience within the industry.

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Projects in Economics

Economy and Service
The Swiss Hospitality Macroeconomics Forecasting Index
risk-management-viticulture
Climate Risk Management in Viticulture Through Grape Variety Diversification
circular-economy
Effects of Circular Economy Practices in the Hospitality Industry

Marketing

Marketing is crucial in hospitality, driving guest attraction, revenue, and loyalty. At EHL, research focuses on emerging areas such as regenerative tourism, the balance between technology and the human touch, and the impact of tourism on local communities.

EHL researchers also delve into what shapes the destination image of Switzerland, aiming to understand what influences tourists' decisions to visit. Additionally, efforts are underway to support Swiss tourism through data-driven approaches that foster resilience and sustainability in business models and services. 

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Projects in Marketing

service-digitization
Efficiency vs. Well-Being: How Service Digitization Affects Hotel Staff
hotel-channel
Optimising Channel Selection for SME Hotels- Investigating Customer Preferences and Hotelier Channel Management
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Resilient Tourism

Organisational behavior and Human Resources

At EHL Hospitality Business School, researchers in Organizational Behavior examine crucial relationships that contribute to the success and sustainability of hospitality organizations. Their work covers key areas such as work-life balance, employee well-being, HR practices for addressing staff shortages, and the impact of diversity and multiculturalism on organizational success.

Additionally, case studies are employed to bridge classroom learning with real-life HR practices, focusing on the importance of developing soft skills to enhance emotional connections between hotel staff and guests.

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Projects in OB/HR

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How Cultural Intelligence Can Improve Guest Experience in the Hospitality Industry?
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SEM24
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Professional Social Media for Job Search and Hiring

Strategy and Operational Management

EHL Hospitality Business School’s research into Strategy and Operational Management is vital to the hospitality industry for several reasons: understanding how to develop the competitive advantage, allocate resources, implement sustainable measures, deliver value to customers, and ultimately, ensure long-term success and growth.

This ever-changing industry is dependent on scientific research for improving efficiency and productivity, enhancing the customer experience and pushing forward with innovative practices that bring hospitality into the modern ages.

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The Professional Identity Journey of Michelin-Starred Chefs: Balancing Tradition and Creativity
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Doing well by doing good: Ecosystem strategies for hybrid organizations
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Winds of change: The critical function of role identity management in strategic change
Digital-Transformation-Roadmap

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