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Research Domains

These research domains are determined by the Association to Advance Collegiate Schools of Business (AACSB) and regroup all of our funded research projects.
Read more about AACSB & EHL

Research at EHL Hospitality Business School plays a vital role in advancing the hospitality industry by developing innovative, evidence-based solutions for business performance, education, and policy. Through collaborative projects and partnerships, EHL fosters impactful insights in areas like technology, sustainability, and customer service.

These research initiatives not only improve industry practices but also influence EHL’s educational approach, ensuring that students and professionals are equipped with cutting-edge knowledge.

The research domains

Finance & Real Estate

Our research in finance and real estate focuses on understanding the economic and strategic forces that shape hospitality and property markets. We explore areas such as financial management, investment strategies, accounting practices, and real estate development, aiming to provide insights that support sustainable growth and informed decision-making. By combining academic rigor with industry relevance, our work contributes to advancing knowledge and guiding professionals in an evolving global landscape.

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Projects in Finance & Real Estate

Corporate Sustainability
Corporate experience and organizational learning in sustainability reporting
hospitality-industry-finance
Asset-light strategies in the hospitality industry: A light-hearted or a right choice?
Finance
COVID-19 crisis resiliency across ownership structures in Swiss listed companies

Education

 

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Projects in Education

critical-thinking-ai
Critical thinking in an Artificial Intelligence (AI) Era: Creating critical opportunities for Higher Education Institutions (HEIs)
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Mind the Gap: Adapting Higher Education to the Age of AI
ai-generated-text
AI-generated text in Higher Education Institutions (HEIs): Are all responses equal?

Economics

Economics professors at EHL Hospitality Business School are experts in connecting the economic landscape with the hospitality industry, particularly in the hotel sector. Their research provides crucial insights for managing today’s VUCA challenges, including the impacts of Covid-19 and fluctuating exchange rates. 

Another key contribution is the Swiss Hospitality Macroeconomics Forecasting Index, a tool developed to model the demand for hotel nights in Switzerland. This research supports strategic decision-making and enhances operational resilience within the industry.

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Projects in Economics

international-tourism
Long-run Economic and Demographic Influences on International Tourism
patagonia-tourism
Closing the Loop: Circular Economy Approaches to Food Waste and Public Health in Subantarctic Patagonia
wine-quality
Satellite Data, Artificial Intelligence, and Hedonic Regressions for Modeling the Relationships Between Weather, Quality, and Wine Prices

Human Resources & Leadership

 

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Projects in Human Resources & Leadership

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Investigating Cultural Intelligence in the Swiss Hospitality Industry
professional-social-media
A longitudinal analysis of professional social media use for job seekers and hiring organizations.
gender-diversity
Gender diversity all over the firm: the consequences of financial reporting feminization on financial reporting outcomes

Organizational Behavior

At EHL Hospitality Business School, researchers in Organizational Behavior examine crucial relationships that contribute to the success and sustainability of hospitality organizations. Their work covers key areas such as work-life balance, employee well-being, HR practices for addressing staff shortages, and the impact of diversity and multiculturalism on organizational success.

Additionally, case studies are employed to bridge classroom learning with real-life HR practices, focusing on the importance of developing soft skills to enhance emotional connections between hotel staff and guests.

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Projects in Organization Behavior

soft-mobility
Using Nudges to Sustainably Change Soft Mobility Behavior at Work

Marketing

Marketing is crucial in hospitality, driving guest attraction, revenue, and loyalty. At EHL, research focuses on emerging areas such as regenerative tourism, the balance between technology and the human touch, and the impact of tourism on local communities.

EHL researchers also delve into what shapes the destination image of Switzerland, aiming to understand what influences tourists' decisions to visit. Additionally, efforts are underway to support Swiss tourism through data-driven approaches that foster resilience and sustainability in business models and services. 

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Projects in Marketing

green-tourism
Green Tourists: Attitudinal and Behavioral Sustainable Tourist Segments for Switzerland
Customer Experience
Bringing hospitality inside seniors’ smart homes
booking-elevate
Pre-ELEVATE initiative led by Booking.com

Strategy and Entrepreneurship

EHL Hospitality Business School’s research into Strategy and Operational Management is vital to the hospitality industry for several reasons: understanding how to develop the competitive advantage, allocate resources, implement sustainable measures, deliver value to customers, and ultimately, ensure long-term success and growth.

This ever-changing industry is dependent on scientific research for improving efficiency and productivity, enhancing the customer experience and pushing forward with innovative practices that bring hospitality into the modern ages.

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research-test
When the Wild Mind Meets the Disciplined Eye: Professional Identity Development at the Intersection of Institutional Logic and Creativity
beer-industry
How audience heterogeneity impacts the fate of organizations: the case of the beer boom and the development of the beer industry in Switzerland
strategy-change
Winds of change: The critical function of role identity management in strategic change

Revenue Management

 

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ski-lift
Implementing Revenue Management Strategies for Ski Lifts
Revenue Management
Optimizing Hotel Service Offers with Machine Learning Techniques
online-ratings
The impact of hotel online-customer ratings on lodging performance across industry segments.

Sustainability & Innovation

 

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resilient-tourism
Resilient Tourism
elderly-care
Amélioration de la Qualité de Vie des Personnes Âgées
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The Regenerative Transition: A Canvas-Based Approach for Hospitality

Hospitality Competences

 

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front-desk-services
Construction et circulation des compétences interculturelles dans les relations de service front desk: le cas de l’hôtellerie
Digital-Transformation-Roadmap

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