These research domains are determined by the Association to Advance Collegiate Schools of Business (AACSB) and regroup all of our funded research projects.
Research at EHL Hospitality Business School plays a vital role in advancing the hospitality industry by developing innovative, evidence-based solutions for business performance, education, and policy. Through collaborative projects and partnerships, EHL fosters impactful insights in areas like technology, sustainability, and customer service.
These research initiatives not only improve industry practices but also influence EHL’s educational approach, ensuring that students and professionals are equipped with cutting-edge knowledge.
EHL’s finance and accounting research investigates subjects such as asset-light strategies in the hospitality industry, innovative property pricing techniques and the specialized field of wine economics. These efforts contribute to the academic community and provide practical insights that influence industry practices.
A key area of focus within our finance research is real estate. Our experts regularly contribute to publications such as the Journal of Real Estate Research and Journal of the Real Estate Finance & Economics, exploring topics ranging from flow performance to green financing and sustainable investment strategies.
Some projects in finance & accounting
Gender diversity all over the firm: the consequences of financial reporting feminization on financial reporting outcomes
Analysis of the impact of the interplay of gender diversity at the auditor and auditee levels.
Economics professors at EHL Hospitality Business School are experts in connecting the economic landscape with the hospitality industry, particularly in the hotel sector. Their research provides crucial insights for managing today’s VUCA challenges, including the impacts of Covid-19 and fluctuating exchange rates.
Another key contribution is the Swiss Hospitality Macroeconomics Forecasting Index, a tool developed to model the demand for hotel nights in Switzerland. This research supports strategic decision-making and enhances operational resilience within the industry.
Some projects in economics
The Swiss Hospitality Macroeconomics Forecasting Index
The project develops a hotels’ demand forecasting model.
Effects of Circular Economy Practices in the Hospitality Industry
Our research empirically examines the effects of hotels’ specific CE practices on guests’ general attitude towards those hotels as well as their willingness to pay a price premium (WTP).
Marketing is crucial in hospitality, driving guest attraction, revenue, and loyalty. At EHL, research focuses on emerging areas such as regenerative tourism, the balance between technology and the human touch, and the impact of tourism on local communities.
EHL researchers also delve into what shapes the destination image of Switzerland, aiming to understand what influences tourists' decisions to visit. Additionally, efforts are underway to support Swiss tourism through data-driven approaches that foster resilience and sustainability in business models and services.
Some projects in marketing
Resilient Tourism
This project was designed to make a systemic impact on the travel industry digital transformation at Swiss level.
Green Tourists: Attitudinal and Behavioral Sustainable Tourist Segments for Switzerland
The project focuses on understanding tourists' perceptions and motivations towards sustainable tourism to help hospitality companies target customers effectively.
At EHL Hospitality Business School, researchers in Organizational Behavior examine crucial relationships that contribute to the success and sustainability of hospitality organizations. Their work covers key areas such as work-life balance, employee well-being, HR practices for addressing staff shortages, and the impact of diversity and multiculturalism on organizational success.
Additionally, case studies are employed to bridge classroom learning with real-life HR practices, focusing on the importance of developing soft skills to enhance emotional connections between hotel staff and guests.
Projects in OB/HR
Impact d’une formation aux techniques d’influence sur le comportement et les gains des employés de restauration
The project aims to test the effectiveness of a training intervention for waiters to enhance guest's tipping behavior
Les impacts du programme Business Team Academy: Effets sur l’emploi et la carrière des diplômé·e·s et retombées pour les organisations
The aim of this project is to evaluate the impact of an experiential management learning programm to identify its benefits for graduates and the organizations that employ them.
EHL Hospitality Business School’s research into Strategy and Operational Management is vital to the hospitality industry for several reasons: understanding how to develop the competitive advantage, allocate resources, implement sustainable measures, deliver value to customers, and ultimately, ensure long-term success and growth.
This ever-changing industry is dependent on scientific research for improving efficiency and productivity, enhancing the customer experience and pushing forward with innovative practices that bring hospitality into the modern ages.
Projects in strategy and operational management
When the wild mind meets the disciplined eye: Professional identity development at the intersection of institutional logics and creativity
This grant provides a comprehensive account of the formation, development, and discarding of professional identity based on unique datasets from the cultural and creative industries (CCIs).
The impact of hotel online-customer ratings on lodging performance across industry segments.
We examined the impact of hotel online ratings and sales performance to contribute to theory of marketing and provide concrete guidelines to hotel managers.
