1440x960-Campus-10

Research Domains

These research domains are determined by the Association to Advance Collegiate Schools of Business (AACSB) and regroup all of our funded research projects.
Read more about AACSB & EHL

Research at EHL Hospitality Business School plays a vital role in advancing the hospitality industry by developing innovative, evidence-based solutions for business performance, education, and policy. Through collaborative projects and partnerships, EHL fosters impactful insights in areas like technology, sustainability, and customer service.

These research initiatives not only improve industry practices but also influence EHL’s educational approach, ensuring that students and professionals are equipped with cutting-edge knowledge.

The research domains

Finance & Real Estate

Our research in finance and real estate focuses on understanding the economic and strategic forces that shape hospitality and property markets. We explore areas such as financial management, investment strategies, accounting practices, and real estate development, aiming to provide insights that support sustainable growth and informed decision-making. By combining academic rigor with industry relevance, our work contributes to advancing knowledge and guiding professionals in an evolving global landscape.

icon_hotel_blue

Projects in Finance & Real Estate

Corporate Sustainability
Corporate experience and organizational learning in sustainability reporting
hospitality-industry-finance
Asset-light strategies in the hospitality industry: A light-hearted or a right choice?
Finance
COVID-19 crisis resiliency across ownership structures in Swiss listed companies

Education

At EHL Hospitality Business School, researchers in the Education domain explore how emerging technologies—particularly Artificial Intelligence (AI)—are reshaping learning and teaching in higher education. Their work focuses on critical areas such as fostering critical thinking in an AI-driven era, adapting curricula and teaching strategies to bridge the gap between traditional education and digital transformation, and examining the implications of AI-generated content on academic integrity and learning outcomes.

Through innovative projects, our researchers aim to equip Higher Education Institutions (HEIs) with tools and insights to navigate these challenges, ensuring that education remains relevant, ethical, and impactful in a rapidly evolving technological landscape.

icon_graduation_blue

Projects in Education

critical-thinking-ai
Critical thinking in an Artificial Intelligence (AI) Era: Creating critical opportunities for Higher Education Institutions (HEIs)
ai-higer-education
Mind the Gap: Adapting Higher Education to the Age of AI
ai-generated-text
AI-generated text in Higher Education Institutions (HEIs): Are all responses equal?

Economics

Within the Economics domain, EHL Hospitality Business School researchers explore how economic principles, sustainability, and technological innovation influence the hospitality and tourism industries. Their work combines rigorous economic research with forward-thinking approaches to address global challenges and opportunities, from resource optimization to market resilience.

By leveraging data-driven insights and interdisciplinary methods, our researchers aim to support businesses and policymakers in making informed decisions that foster sustainable growth and long-term value creation in an evolving economic landscape.

icon_fees_dark_blue

Projects in Economics

international-tourism
Long-run Economic and Demographic Influences on International Tourism
patagonia-tourism
Closing the Loop: Circular Economy Approaches to Food Waste and Public Health in Subantarctic Patagonia
wine-quality
Satellite Data, Artificial Intelligence, and Hedonic Regressions for Modeling the Relationships Between Weather, Quality, and Wine Prices

Human Resources & Leadership

At EHL Hospitality Business School, the Human Resources & Leadership research area focuses on understanding and shaping the people-driven dynamics that define the hospitality industry. Researchers explore how cultural intelligence, emotional intelligence, and digitalization influence talent management, leadership practices, and organizational performance in an increasingly global and technology-driven environment.

By combining innovative approaches with practical insights, this research aims to help organizations foster inclusive workplaces, adapt to evolving workforce expectations, and develop leadership strategies that drive engagement and long-term success.

icon_alumni_dark_blue

Projects in Human Resources & Leadership

cultural-intelligence-hospitality
Investigating Cultural Intelligence in the Swiss Hospitality Industry
professional-social-media
A longitudinal analysis of professional social media use for job seekers and hiring organizations.
gender-diversity
Gender diversity all over the firm: the consequences of financial reporting feminization on financial reporting outcomes

Organizational Behavior

Understanding how workplace behaviors can drive positive change is the focus of the Organizational Behavior research area at EHL Hospitality Business School. Our research explores how subtle interventions, such as behavioral nudges, can encourage sustainable practices and improve employee engagement in hospitality organizations.

This work provides actionable insights for creating healthier, more responsible workplaces that align with the evolving expectations of employees and society.

icon_business_dark_blue

Projects in Organization Behavior

soft-mobility
Using Nudges to Sustainably Change Soft Mobility Behavior at Work

Marketing

Marketing is crucial in hospitality, driving guest attraction, revenue, and loyalty. At EHL, research focuses on emerging areas such as regenerative tourism, the balance between technology and the human touch, and the impact of tourism on local communities.

EHL researchers also delve into what shapes the destination image of Switzerland, aiming to understand what influences tourists' decisions to visit. Additionally, efforts are underway to support Swiss tourism through data-driven approaches that foster resilience and sustainability in business models and services. 

icon_entrepreneurship_dark_blue

Projects in Marketing

green-tourism
Green Tourists: Attitudinal and Behavioral Sustainable Tourist Segments for Switzerland
Customer Experience
Bringing hospitality inside seniors’ smart homes
booking-elevate
Pre-ELEVATE initiative led by Booking.com

Strategy and Entrepreneurship

At EHL Hospitality Business School, the Strategy & Entrepreneurship research area examines how organizations innovate, adapt, and thrive in dynamic environments. Researchers explore the interplay between strategic decision-making, entrepreneurial behavior, and organizational identity, with a focus on how creativity, institutional logic, and market forces shape business transformation.

Through interdisciplinary approaches, this research provides insights that help leaders and entrepreneurs navigate change, foster innovation, and build resilient strategies for sustainable growth in the hospitality and service industries.

icon_strategy_blue
research-test
When the Wild Mind Meets the Disciplined Eye: Professional Identity Development at the Intersection of Institutional Logic and Creativity
beer-industry
How audience heterogeneity impacts the fate of organizations: the case of the beer boom and the development of the beer industry in Switzerland
strategy-change
Winds of change: The critical function of role identity management in strategic change

Revenue Management

At EHL Hospitality Business School, the Revenue Management research area focuses on strategies and technologies that optimize pricing, distribution, and service offerings in hospitality and related industries. Researchers explore how data-driven approaches, artificial intelligence, and machine learning can enhance decision-making, improve operational efficiency, and maximize revenue across diverse market segments.

By integrating advanced analytics with practical applications, this research provides actionable insights that help businesses adapt to changing consumer behaviors, leverage digital tools, and maintain competitiveness in an increasingly dynamic environment.

icon_bank_office_blue
ski-lift
Implementing Revenue Management Strategies for Ski Lifts
Revenue Management
Optimizing Hotel Service Offers with Machine Learning Techniques
online-ratings
The impact of hotel online-customer ratings on lodging performance across industry segments.

Sustainability & Innovation

Driving positive change in hospitality and beyond, the Sustainability & Innovation research area at EHL Hospitality Business School explores how businesses can balance environmental responsibility with forward-thinking solutions. Researchers investigate transformative approaches to food systems, regenerative hospitality, and sustainable mobility, while leveraging technology and creative strategies to address global challenges.

Through interdisciplinary research and practical applications, this domain aims to inspire organizations to adopt resilient, ethical, and innovative practices that create long-term value for communities and ecosystems.

icon_csr_blue
resilient-tourism
Resilient Tourism
elderly-care
Amélioration de la Qualité de Vie des Personnes Âgées
regenerative-transition-project
The Regenerative Transition: A Canvas-Based Approach for Hospitality

Hospitality Competences

Developing the skills that define exceptional service is at the core of the Hospitality Competences research area at EHL Hospitality Business School. This domain explores how professional, cultural, and interpersonal capabilities are built and transferred within hospitality contexts, with a particular focus on the evolving demands of a globalized industry.

Through research on communication, intercultural understanding, and service excellence, this area aims to equip hospitality professionals with the competencies needed to create meaningful guest experiences and thrive in diverse, dynamic environments.

icon_hospitality_blue
front-desk-services
Construction et circulation des compétences interculturelles dans les relations de service front desk: le cas de l’hôtellerie
Digital-Transformation-Roadmap

Stay up to date with our latest research publications and news

© 2026 EHL Holding SA, Switzerland. All rights reserved.