Effects of relative media sentiment, information demand, and conspicuous desire on Chinese tourists demand to travel to Switzerland

This project shows a contrasted situation for Swiss wine producers. While some players benefited from a favorable situation, others were really suffering. Covid-19 has to some extent exacerbated these imbalances, but it would be wrong to use the term economic crisis to characterize this pandemic. Indeed, there are real winners and the measures put in place have worked well overall. In reality, the crisis is structural in nature: Swiss winegrowing is facing problems that have become more serious in recent years. Swiss wines certainly have a future. But the problems identified must be solved, and a long-term strategy worked out. This requires strong leadership and greater government support.