Resilient Tourism

This project was designed to make a systemic impact on the travel industr digital transformation at Swiss level.

Main Applicant:

Inversini, A., EHL Hospitality Business School


• Chen M.-M., EHL Hospitality Business School
• Crettol, O., Institut de recherche Icare
• Laesser, C., University of St. Gallen
• Mosedale, J., FH Graubünden
• Stuber-Berries, N., Hochschule Luzern
• Schegg, R., HES-SO Valais


• Amt für Wirtschaft und Tourismus Graubünden (AWT)
• Anniviers Tourisme
• APG|SGA, Allgemeine Plakatgesellschaft AG
• Com.cierge GmbH
• Basel Tourism (BST)
• Crans-Montana Tourisme & Congrès (CMT)
• Federal Office of Transport (FOT)
• Federal Statistical Office (FSO)
• Fondation TheArk
• Fördergeselschaft IMP-HSG
• Gastrosuisse (GS)
• Graubünden Ferien (GRF)
• Guidle AG (GUIDLE)
• Hotelleriesuisse (HS)
• International Federation of IT in Travel and Tourism, Swiss Chapter (IFITT)
• Intervista AG (INTERVISTA)
• Jungfrau Region Tourismus AG (JRT)
• Lucerne Tourism AG (LTAG)
• Nendaz Tourisme
• Service de la promotion de l'économie et de l'innovation (SPEI)
• Sierre-Anniviers Marketing
• Sisag AG
• State Secretariat for the Economy (SECO)
• Swiss Cablecar Association
• Swiss Federal Railways AG (SBB)
• Swiss Federal Railways AG (SBB)
• Swisscom (SWISSCOM)
• Switzerland Tourism (ST)
• Thomann Holpitality Management (THM)
• Ticino Turismo (ATT)
• Valais/Wallis Promotion
• Vaud Promotion
• Zurich Tourism (ZHT)

Start and End Date:

01/06/2022 → 31/05/2026

External Funding:

InnoSuisse Flagship

Project Description

From a demand perspective, tourism is a global phenomenon: in Switzerland it accounts for almost3% of the GDP and 4.4% of the total employment (OECD, 2018). The pandemic acted as an accelerator to the inevitable digital transformation the sector should face to optimize local supply offering and international demand allocation. This flagship project has been designed to proactively respond to the challenges of digital transformation by empowering the travel sector at large with (i) reliable data to empower, (ii) new business models, processes and experience and (iii) tools for designing resilient tourism systems. Additionally, a (iv) platform for reflection, valorisation and orchestration of flagship projects and ongoing experiences will be provided fostering the cross-fertilization of communities of practice.

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