Tourism

Digitalisation

Resilient Tourism

This project was designed to make a systemic impact on the travel industrial digital transfromation at Swiss level

resilient-tourism

Start & End Date

01/06/2022 - 01/10/2026

Main Applicant

Inversini, A., EHL Hospitality Business School

Co-applicant(s):

• Chen M.-M., EHL Hospitality Business School
• Crettol, O., Institut de recherche Icare
• Laesser, C., University of St. Gallen
• Mosedale, J., FH Graubünden
• Stuber-Berries, N., Hochschule Luzern
• Schegg, R., HES-SO Valais

Partners:

• Amt für Wirtschaft und Tourismus Graubünden (AWT)
• Anniviers Tourisme
• APG|SGA, Allgemeine Plakatgesellschaft AG
• Com.cierge GmbH
• Basel Tourism (BST)
• Crans-Montana Tourisme & Congrès (CMT)
• Discover.swiss AG (DISCOVER)
• Federal Office of Transport (FOT)
• Federal Statistical Office (FSO)
• Fondation TheArk
• Fördergeselschaft IMP-HSG
• Gastrosuisse (GS)
• Graubünden Ferien (GRF)
• Guidle AG (GUIDLE)
• Hotelleriesuisse (HS)
• International Federation of IT in Travel and Tourism, Swiss Chapter (IFITT)
• Intervista AG (INTERVISTA)
• Jungfrau Region Tourismus AG (JRT)
• Lucerne Tourism AG (LTAG)
• Nendaz Tourisme
• Service de la promotion de l'économie et de l'innovation (SPEI)
• Sierre-Anniviers Marketing
• Sisag AG
• State Secretariat for the Economy (SECO)
• Swiss Cablecar Association
• Swiss Federal Railways AG (SBB)
• Swiss Federal Railways AG (SBB)
• Swisscom (SWISSCOM)
• Switzerland Tourism (ST)
• Thomann Holpitality Management (THM)
• Ticino Turismo (ATT)
• Valais/Wallis Promotion
• Vaud Promotion
• Zurich Tourism (ZHT)

External Funding

InnoSuisse Flagship

Project Description

From a demand perspective, tourism is a global phenomenon: in Switzerland it accounts for almost 3% of the GDP and 4.4% of the total employment (OECD, 2018). The pandemic acted as an accelerator to the inevitable digital transformation the sector should face to optimize local supply offering and international demand allocation. This flagship project has been designed to proactively respond to the challenges of digital transformation by empowering the travel sector at large with (i) reliable data to empower, (ii) new business models, processes and experience and (iii) tools for designing resilient tourism systems. Additionally, a (iv) platform for reflection, valorisation and orchestration of flagship projects and ongoing experiences will be provided fostering the cross-fertilization of communities of practice.

For further information, please visit our websites: www.resilienttourism.ch or www.resto.ehl.edu.

EHL Blog Insights

Driving resilience in Swiss tourism: Data smart innovation for SMEs

Dr. Meng-Mei Maggie Chen (Assistant Professor of Marketing) and Amélie Keller (Flagship Resilient Tourism Coordinator), offer insights into their collaborative work with Nyon Région Tourisme and Blent Hospitality Business Intelligence.

resilient-tourism-blog

Swiss Tourism outlook 2023: Datafication for Resilient Tourism

With 2023 almost upon us, perhaps the tourism industry can finally expect to rebound in the coming months to its happy and healthy state. But the word "perhaps" cannot be overlooked, as nobody can predict the future and we will certainly live future crises. The travel sector cannot experience another collapse and should not rest on the status quo when recovering from downfalls. Therefore, rethinking tourism and building resilience in the coming years is exactly what is needed to prepare and minimize future challenges. In a joint effort to stay ahead with trends, the Swiss tourism and travel sector has chosen to bet on data and technology to undertake its national resilience journey, thanks to a national Innosuisse-funded project: The Flagship Resilient Tourism Project.

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Dr. Inversini on human-centered digital transformation

Welcome to a new Q&A feature where we shine the spotlight on our EHL research faculty and their current work. With a view to going behind the scenes to better understand the fascinating, impactful world of research, the EHL Institutional Visibility team will be regularly catching up with an EHL researcher whose work is making a difference in both classroom and industry.

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