Hospitality
Management
The impact of hotel online-customer ratings on lodging performance across industry segments.
We examined the impact of hotel online ratings and sales performance to contribute to theory of marketing and provide concrete guidelines to hotel managers.
Main Applicant:
Blal, I., EHL Hospitality Business School
Co-applicant(s):
Start and End Date:
01/01/2013 → 31/12/2015
External Funding:
HES-SO