Economy

Hospitality

Effects of Circular Economy Practices in the Hospitality Industry

Our research empirically examines the effects of hotels’ specific CE practices on guests’ general attitude towards those hotels as well as their willingness to pay a price premium (WTP).

Main Applicant:

Lopez, L., EHL Hospitality Business School

Co-applicant(s):

Girardin, F., EHL Hospitality Business School

Start and End Date:

01/09/2020 → 28/02/2022

External Funding:

HES-SO

Project Description

Our research empirically examines the effects of hotels’ specific CE practices on guests’ general attitude towards those hotels as well as their willingness to pay a price premium (WTP). Based on three empirical studies, involving hotel managers, CE experts and hotel guests, our research shows that CE practices that imply a strong commitment from the hotel are the only ones that can have a positive and significant impact on guests’ WTP and that guests’ attitude towards the hotel mediates the process.

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