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Our Research Projects

EHL research faculty conduct applied and fundamental research in a wide variety of areas related to hospitality industry, tourism and travel, business management and education.

The aim of EHL faculty research is to uncover data-driven insights that lead to improved customer satisfaction, increased profitability, updated operations, sustainable growth and breakthroughs in identifying hospitality needs and trends.

With regard to hospitality education, today’s research is critical to ensuring that students are well-equipped for successful careers in the industry and aware of trends such as the impact of digitalization and the need for innovative sustainable practices.

Research Domains

Current research projects cover the following themes:

  • Finance & Real Estate
  • Education
  • Economics
  • Human Resources & Leadership
  • Organizational Behavior
  • Marketing
  • Strategy & Entrepreneurship
  • Revenue Management
  • Sustainability & Innovation
  • Hospitality Competences
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Entrepreneurship
image relative à How audience heterogeneity impacts the fate of organizations: the case of the beer boom and the development of the beer industry in Switzerland

How audience heterogeneity impacts the fate of organizations: the case of the beer boom and the development of the beer industry in Switzerland

Beck, N., USI

Cruz, M., EHL Hospitality Business School

01/11/2022 → 01/11/2026

Strategy
image relative à When the wild mind meets the disciplined eye: Professional identity development at the intersection of institutional logics and creativity

When the wild mind meets the disciplined eye: Professional identity development at the intersection of institutional logics and creativity

Hinrichs, N., EHL Hospitality Business School

Stierand, M., EHL Hospitality Business School

01/01/2023 → 01/01/2026

Revenue Management
image relative à Optimizing Hotel Service Offers with Machine Learning Techniques

Optimizing Hotel Service Offers with Machine Learning Techniques

Heo, C., EHL Hospitality Business School

15/05/2023 → 14/04/2025

Revenue Management
image relative à Implementing Revenue Management Strategies for Ski Lifts

Implementing Revenue Management Strategies for Ski Lifts

Heo, C., EHL Hospitality Business School

01/09/2023 → 31/12/2024

Tourism
Sustainability
image relative à Exploring the Devastating Social Impact of Japan’s Release of Nuclear Polluted Water

Exploring the Devastating Social Impact of Japan’s Release of Nuclear Polluted Water

Heo, C., EHL Hospitality Business School

• Lee, G., Ritsumeikan Asia Pacific University, Japan
• Kim, B., Inha University, South Korea

01/09/2023 → 31/08/2024

Economy & Service
image relative à Effects of relative media sentiment, information demand, and conspicuous desire on Chinese tourists demand to travel to Switzerland

Effects of relative media sentiment, information demand, and conspicuous desire on Chinese tourists demand to travel to Switzerland

Mori, M., EHL Hospitality Business School

01.01.2022 → 30/06/2023

Tourism
Innovation
image relative à Pandemic and Beyond - Developing innovative approaches against COVID-19 for tourism sector using a Mean-End Chain theory approach

Pandemic and Beyond - Developing innovative approaches against COVID-19 for tourism sector using a Mean-End Chain theory approach

Heo, C., EHL Hospitality Business School

01/01/2021 → 30/06/2022

Tourism
image relative à Exploring travel motivation post COVID-19 using a Mean-End-Chain theory approach

Exploring travel motivation post COVID-19 using a Mean-End-Chain theory approach

Heo, C., EHL Hospitality Business School

01/12/2020 → 30/11/2021

Hospitality
Communications
image relative à Hospitality’s response to Covid-19: Welcome back to the new ‘abnormal’!

Hospitality’s response to Covid-19: Welcome back to the new ‘abnormal’!

Zizka, L., EHL Hospitality Business School

01/06/2021 → 30/11/2021

Strategy
image relative à Winds of change: The critical function of role identity management in strategic change

Winds of change: The critical function of role identity management in strategic change

Hinrichs, N., EHL Hospitality Business School

01/01/2018 → 31/08/2021

Strategy
image relative à Doing well by doing good: Ecosystem strategies for hybrid organizations

Doing well by doing good: Ecosystem strategies for hybrid organizations

Hinrichs, N., EHL Hospitality Business School

01/09/2019 → 28/02/2021

Hospitality
Innovation
image relative à Hotel Intelligent System using Machine Learning and Cognitive Tools (Hotelnet)

Hotel Intelligent System using Machine Learning and Cognitive Tools (Hotelnet)

Heo, C., EHL Hospitality Business School

HotelNet

01/01/2020 → 31/12/2020

Establish a collaboration

 
Opportunities for collaborative research range from dedicated applied research projects by selected faculty members to sponsorship of a long-term research institute at EHL. The institutes provide EHL partners with dedicated multi-disciplinary teams of faculty and staff to deliver the solutions in a collaborative manner.