Strategy

Doing well by doing good: Ecosystem strategies for hybrid organizations

We intend to develop a theoretical model of how firms orchestrate the conflicting profit and societal objectives collectively with other companies, identify the mechanisms that allow this coordination to be successful, and study the complete evolution of the company, capturing the different approaches chosen in orchestrating the conflicting objectives.

Main Applicant:

Hinrichs, N., EHL Hospitality Business School

Co-applicant(s):

Start and End Date:

01/09/2019 → 28/02/2021

External Funding:

HES-SO

Project Description

Organizational hybridity – a combination of identities, forms or logics that are not often expected to coincide – is now a prolific phenomenon both in practice and in scholarly attention. While research points to the benefits arising from pursuing organizational, the focal point of scholarly interest has been the inherent tension an organization faces when pursing conflicting objectives concurrently. A phenomenon that is gaining in significance is the practice of organizations shifting their attention away from operating as a focal firm to placing ever greater importance to the coordination of activities in collectives beyond their firm boundaries. Researching how organizational hybridity is orchestrated between autonomous organizations to address both societal and economic objectives is a timely matter.

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https://www.hospitalitynet.org/opinion/4096133.html