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Dr. Philippe Masset

Associate Professor at EHL Hospitality Business School

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EHL Research News

The Shifting Landscape of Wine Prestige

September 18, 2026
Discover how industry awards shape business ecosystems, influence perceptions, enhance brand reputation, and set future standards of excellence.
Bottles of wine in a wooden crate amidst the vineyards
EHL Research News

Bordeaux 2025: Is it Time to Buy En Primeur Again?

June 4, 2026
Explore the Bordeaux En Primeur campaign, revealing potential opportunities amid cautious buyer sentiment and pricing adjustments for high-quality wines.
two glasses with sparkling liquid
EHL Research News

Investing in Liquor: Baijiu’s Luxury Asset Moment

May 28, 2026
Explore the investment potential of Baijiu, China's iconic spirit, as it transitions from a cultural staple to a luxury asset for collectors and investors.
Businessman Holding Miniature Building Model
EHL Research News

The Future of Hotel Asset Management in Europe

December 18, 2025
Discover the evolution and future trends of Hotel Asset Management (HAM) in Europe.
Heartbeat Pulsing Through Elegant Wine Glass Display
EHL Research News

Wine and Health: Debunking the Myths and the Algorithms

October 23, 2025
Exploring the intricate relationship between wine and health, and how algorithms shape our perceptions, from the Vine to Mind Symposium.
EHL Research News

Vine to Mind 2025: Where Data and Wine Form the Perfect Blend

September 29, 2025
Data science and AI are revolutionizing the wine industry, bridging traditional practices with modern technology for improved decision-making and quality.
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EHL Research News

Sustainability and Investing: An Incompatible Combination?

September 9, 2025
EHL's 2025 Sustainable Investing Forum examined how ESG ratings shape investments, addressing challenges and opportunities in sustainable finance.
several wine corks
EHL Research News

Bordeaux En Primeur 2024: Are Release Prices in Line with Market Value?

June 12, 2025
Discover if Bordeaux 2024 release prices align with market values, as we analyze pricing strategies and market trends in the en primeur campaign.
wine barrels
EHL Research News

Post Hangover: What is the Right Price for Bordeaux en Primeur 2023?

May 30, 2024
Explore the complexities of pricing Bordeaux en primeur wines for 2023, balancing quality, age, and market dynamics amid fluctuating demand.
vineyards
EHL Research News

Sustainable Wine: The Creation of a Sustainability Index

January 23, 2024
Discover how the Wine Sustainability Index helps consumers choose sustainable wines by assessing the true cost of production.