How audience heterogeneity impacts the fate of organizations: the case of the beer boom and the development of the beer industry in Switzerland
Beck, N., USI
Cruz, M., EHL Hospitality Business School
01/11/2022 → 01/11/2026
The aim of EHL faculty research is to uncover data-driven insights that lead to improved customer satisfaction, increased profitability, updated operations, sustainable growth and breakthroughs in identifying hospitality needs and trends.
With regard to hospitality education, today’s research is critical to ensuring that students are well-equipped for successful careers in the industry and aware of trends such as the impact of digitalization and the need for innovative sustainable practices.
Current research projects cover the following themes:
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