Entrepreneurship

Authenticity as a resource for entrepreneurship and tourism: the case of the beer boom in Switzerland

Beer entrepreneurship and tourism

Main Applicant:

Cruz, M., EHL Hospitality Business School

Co-applicant(s):

Start and End Date:

01/09/2018 → 31/05/2020

External Funding:

HES-SO

Project Description

This project aims at exploring the role of authenticity in (i) facilitating the founding of new organizations, and (ii) enhancing the potential of entrepreneurial regions to become attractive tourism destinations. By testing our arguments within the context of the rising beer industry in Switzerland, this project aims at shedding light at the factors influencing beer entrepreneurship in Switzerland and the attractiveness of tourism destinations.

Publication: https://www.emerald.com/insight/content/doi/10.1108/BFJ-07-2020-0643/full/html

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