Strategy

Doing well by doing good: Ecosystem strategies for hybrid organizations

We intend to develop a theoretical model of how firms orchestrate the conflicting profit and societal objectives collectively with other companies, identify the mechanisms that allow this coordination to be successful, and study the complete evolution of the company, capturing the different approaches chosen in orchestrating the conflicting objectives.

Start & End Date

01/09/2019 - 28/02/2021

Main Applicant

Hinrichs, N., EHL Hospitality Business School (previously Rosenkranz)

External Funding

HES-SO

Project Description

Organizational hybridity – a combination of identities, forms or logics that are not often expected to coincide – is now a prolific phenomenon both in practice and in scholarly attention. While research points to the benefits arising from pursuing organizational, the focal point of scholarly interest has been the inherent tension an organization faces when pursing conflicting objectives concurrently. A phenomenon that is gaining in significance is the practice of organizations shifting their attention away from operating as a focal firm to placing ever greater importance to the coordination of activities in collectives beyond their firm boundaries. Researching how organizational hybridity is orchestrated between autonomous organizations to address both societal and economic objectives is a timely matter.

Scientific Output

Journals

Rosenkranz, N. (2022). The Best of Both Worlds: Experiential Problem-based Learning Approaches in Hospitality Education. Journal of Hospitality & Tourism Education, 34 (2), 111-123. https://doi.org/10.1080/10963758.2021.1963739

Conference

Martin de Faure, H., & Rosenkranz, N. (2020, June 30 – July 4). Doing well by doing good: Ecosystem strategies for hybrid organizations. [Paper presentation]. European Group of Organizational Studies 2020, Online.

Hinrichs, N., Tucci, C. & Giovacchini, E. (2022, July 5-9). Straddling the fence: Orchestrating meta-organizational hybridity. [Paper presentation]. EGOS conference, Vienna, Austria.

EHL Blogs

Ecosystems Strategy in the Age of Digitization

The transformation of the hospitality industry is relentlessly progressing. In the past 20 years the hospitality landscape has seen the inception of service providers like OTAs, the creation of new market segments, like online private rental platforms, and more recently a proliferation of digital services ranging from revenue management to advanced customer interfaces. The effects of an increased proliferation of digital solutions have challenged many traditional hotels in the industry, driving a new momentum where classic business models are put into question.