Project Description
Organizational hybridity – a combination of identities, forms or logics that are not often expected to coincide – is now a prolific phenomenon both in practice and in scholarly attention. While research points to the benefits arising from pursuing organizational, the focal point of scholarly interest has been the inherent tension an organization faces when pursing conflicting objectives concurrently. A phenomenon that is gaining in significance is the practice of organizations shifting their attention away from operating as a focal firm to placing ever greater importance to the coordination of activities in collectives beyond their firm boundaries. Researching how organizational hybridity is orchestrated between autonomous organizations to address both societal and economic objectives is a timely matter.