EHL Research News

EHL Research & Industry update - May 2026

research industry update

Congratulations!

We would like to congratulate:

Heo, C. for being re-elected as Director of Research of EMEA CHRIE for a second term.

Hinrichs, N. for her article “External representations in strategic decision-making: understanding strategy’s reliance on visuals” published in Strategic Management Journal, on behalf of Strategic Management Society, being ranked within the top 10% of most-viewed papers published by the journal in 2024.

 

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Book Chapter

Sperber, S., Girardin, F., Fuchs, M., & Clergue, V. (2026) Luxury Brand Hospitality Extensions: Development of a Strategic Framework. In Heine, K. et al. (Eds) The Sage Handbook of Luxury Brand Management and Marketing (pp. 283-293). SAGE Publications

 

Online & Published

Alon, I., Tsukanova, T., Talouni, Z., & Jankowska, B. (Forthcoming). Big data analytics through the TOE framework: Evidence from an automated machine learning approach. Competitiveness Review. Advance online publication. https://doi.org/10.1108/CR-01-2026-0010

Chen, Y., & Bianchi, G. (Forthcoming). The Properties of Tourist Destination Networks: Based on Hotel Reservation Data. Networks and Spatial Economics. https://doi.org/10.1007/s11067-026-09757-8

Zizka, L., Dias, Á., Bernard, S., Singal, M., & Ho, J. A. (Forthcoming). From theory to practice: A research note on extraordinary pro-environmental behavior (EPEB) in the hospitality industry. Tourism and Hospitality Research. https://doi.org/10.1177/14673584261451506

 

Report

Clergue, V., Gryczka Kirsch, N., & Näpänkangas, E. (2026). Psychological Well-being in Hospitality. https://hospitalityinsights.ehl.edu/hubfs/Insights/Download-resources/Psychological-Wellbeing-Hospitality.pdf

 

Conference

Blal, I., & Collavo, T. (2026, May 1-2). Strategy and Social Entrepreneurship: Exploring Dominant Conceptualization Themes. [Paper presentation]. 22nd Annual Social Entrepreneurship Conference, Lausanne, Switzerland.

Gergaud, O., & Masset, P. (2026, May 25-28). Beyond Cuisine: An Empirical Analysis of Michelin Star Determinants Across Countries [Paper presentation]. 2026 Alliance for Research on Wine and Hospitality Management Workshop, Ithaca, New-York, USA.

L’Hostis, G., Masset, P., & Assen, G. (2026, May 25-28). Tasting the Arts: Crossmodal Correspondences Between Wine and Painting [Paper presentation]. 2026 Alliance for Research on Wine and Hospitality Management Workshop, Ithaca, New-York, USA.

Lizzio, F., Fernandez, S., & Roulin, N. (2026, May 28-29). (Not) Without a trace: Why do LinkedIn profiles convey valid signals of personality? [Paper presentation]. Canadian Network For Selection Research, Saint Mary's University, Halifax, Canada.

Masset, P., Mondoux, A., Niklas, B., & Pinède, A. (2026, May 25-28).  Experimental Evidence on the Illusion of Origin and Typicity in Wine [Paper presentation]. 2026 Alliance for Research on Wine and Hospitality Management Workshop, Ithaca, New-York, USA.

Ni, C., Tang, L., Yang, S., Yu, L., Park, J., & Heo, C. (2026, May 28-31) How Sustainability Manifests in Hotel Guest Journey: A Case Study of Hotel ICON [Paper presentation]. Apac CHRIE 2026 Conference Osaka, Japan.

Thiébault M., Schmitt, J., Desmichel, P., & Girardin F. (2026, May 12-14) Perceived Brand Sustainability (PBS): Developing a Multidimensional Scale and Analyzing Its Implications for Luxury Marketing [Paper presentation]. American Marketing Association Annual Conference. Savannah, Georgia, USA.

Tsukanova, T., & Navazhylava, K. (2026, May 27). The hidden costs of organizational adaptation: Precarity over time in a marginalized venture [Paper presentation & discussion with the Associate Editor]. Academy of Management Journal and IMD Paper Development Workshop, IMD Business School, Lausanne, Switzerland.

Varga, P., Fernandez, S., Chen, M.M., Assen, G., & Schatz, K. (2026, May 28-31). Insights into cultural intelligence in Swiss hospitality [Paper presentation]. Apac CHRIE 2026 Conference Osaka, Japan.

Yu, L., Yang, S., Ni, C., Tang, L., Park, J., & Heo, C. (2026, May 28-31) Enhancing Sustainability in Hong Kong Hotels: A Product-Service System Perspective [Paper presentation]. Apac CHRIE 2026 Conference Osaka, Japan.

 

 

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Aoun, A. (2026, May). The Price of Auditor Experience: How Disclosure Regulation Shapes Audit Fees. EHL Research. Retrieved from https://research.ehl.edu/news-listing/auditor-experience-drives-audit-fees. Hospitality Net. Retrieved from https://www.hospitalitynet.org/explainer/4132505/the-price-of-auditor-experience-how-disclosure-regulation-shapes-audit-fees. Hotel News Resource. Retrieved from https://www.hotelnewsresource.com/article141329.html

Chen, Y. (2026, May). China’s hotel sector shines, poised to outperform through 2026 on strong travel demand [Quoted]. South China Morning Post. Retrieved from https://www.scmp.com/business/china-business/article/3353590/chinas-hotel-sector-shines-poised-outperform-through-2026-strong-travel-demand. Hotel Report. Retrieved from https://hotel.report/tourism/chinas-hotel-sector-shines-poised-to-outperform-through-2026-on-strong-travel-demand

Clergue, V. & Oruc, Y. (2026, May 6). Design for Presence: Socio-Cognitive Mindfulness in Guest Experience. Hotel News Resource. Retrieved from https://www.hotelnewsresource.com/article141174.html

Fernandez, S. (2026, May 1). Der Chef ist schuld [Mentioned]. Bilanz.

Fernandez, S. (2026, May 14). Vor dem EHL HumanX Summit: Wie der Mitarbeiterfokus den Erfolg in der Hotellerie sichert. Hotel Inside. Retrieved from https://hotelinside.ch/vor-dem-ehl-humanx-summit-wie-der-mitarbeiterfokus-den-erfolg-in-der-hotellerie-sichert/

Girardin, F. (2026, May 22). Luxury hotel bakeries are the new travel trend as ‘little treat’ culture rises [Mentioned]. The Nightly. Retrieved from https://thenightly.com.au/lifestyle/travel/luxury-hotel-bakeries-are-the-new-travel-trend-as-little-treat-culture-rises-c-22315328

Heo, C. (2026, May 21). Au-delà des Hotel Guest Personas: l’IA monte en puissance. Allnews. Retrieved from https://www.allnews.ch/content/points-de-vue/au-del%C3%A0-des-hotel-guest-personas-l%E2%80%99ia-monte-en-puissance

Kim, S. (2026, May 1). Dr. Sowon Kim: Human-Centered Leadership in the Age of AI [Quoted]. CXO Inc Magazine.https://cxoincmagazine.com/dr-sowon-kim-human-centered-leadership-in-the-age-of-ai/

Llewellyn, G. (2026, May 1). Sailing into a new market: Cruises see more first-timers aboard [Podcast]. Channel News Asia. Retrieved from https://www.channelnewsasia.com/listen/cna938-rewind/sailing-new-market-cruises-see-more-first-timers-aboard-6084981

Llewellyn, G. (2026, May 26). CNA938 Rewind - Going on a cruise? What about MV Hondius? [Podcast]. Channel News Asia. Retrieved from https://www.channelnewsasia.com/listen/cna938-rewind/going-cruise-what-about-mv-hondius-6142456. MeListen. Retrieved from https://www.melisten.sg/podcast/playlist/CNA938-Rewind-2813576/Going-on-a-cruise--What-about-MV-Hondius--3337886

Llewellyn, G. (2026, May 29). In which areas is AI replacing tour guides? [Mentioned]. Vietnam.vn. Retrieved from https://www.vietnam.vn/en/ai-dang-thay-huong-dan-vien-o-khau-nao

Masset, P., & Weisskopf, J.-P. (2026, May). Investing in Liquor: Baijiu’s Luxury Asset Moment. EHL Research. Retrieved from https://research.ehl.edu/news-listing/investing-liquor-baijiu Hospitality Net. Retrieved from https://www.hospitalitynet.org/explainer/4132696/investing-in-liquor-baijius-luxury-asset-moment

Rahmani, L. (2026, May 13). “Nature & Me” - A Subtle Shift in Sustainability Messaging. EHL Research. Retrieved from https://research.ehl.edu/news-listing/sustainability-messaging Hospitality Net. Retrieved from https://www.hospitalitynet.org/explainer/4132401/nature-me-a-subtle-shift-in-sustainability-messaging

Stierand, M., & Spence, C. (2026, May 7). Cross-Modal Orchestration - Culinary Creativity Before The Plate. EHL Research. Retrieved from https://research.ehl.edu/news-listing/culinary-creativity Hospitality Net. Retrieved from https://www.hospitalitynet.org/opinion/4132270/cross-modal-orchestration-culinary-creativity-before-the-plate

Terrier, L. (2026, May 19). Healthcare AI Is Moving Fast, But Data Governance Is Struggling To Keep Up [Quoted]. ISMS. Retrieved from https://www.isms.online/information-security/healthcare-ai-is-moving-fast-but-data-governance-is-struggling-to-keep-up/

Zizka, L. (2026, May 21). Le travail d’équipe à l’ère de l’intelligence artificielle generative. HTR. 

 

 

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External Events

Masset, P. gave a presentation on the topic of What data science reveals about wine evaluation during the Vine to Mind 2026 symposium, May 18-21, at the University of California, Davis, USA.

Tsukanova, T. co-organized and co-hosted the Swiss Educator Forum, May 6, Volkshaus Zürich, Zürich, Switzerland.

 

Internal Events

Audrin, B, Fernandez, S. & Güldenberg, S. spoke on the topic of When humans matter most: rethinking intelligence in the age of AI during the EHL Human X Summit, 19-20 May, 2026, EHL Hospitality Business School, Lausanne, Switzerland

Blal, I. spoke on the topic of Beyond service: Hospitality for impact during the EHL Human X Summit, 19-20 May, 2026, EHL Hospitality Business School, Lausanne, Switzerland

Clergue, V. spoke on the topic of The well-being imperative: Embedding care into business and experience during the EHL Human X Summit, 19-20 May, 2026, EHL Hospitality Business School, Lausanne, Switzerland

Heo, C. was a panelist on the topic of Finding Your Scholarly Voice in Tourism: Research Identity and Focus in a Multidisciplinary Field at the Network of Emerging Scholars in Tourism and Hospitality (EST) Summit, Copenhagen Business School, Copenhagen, Denmark.

Hinrichs, N. spoke on the topic of Human Connection vs Digital Connection: What Are We Really Building during the EHL Human X Summit, 19-20 May, 2026, EHL Hospitality Business School, Lausanne, Switzerland

Inversini, A. spoke on the topic of The Road to Regeneration: An ecosystems approach from data to place-based action during the EHL Human X Summit, 19-20 May, 2026, EHL Hospitality Business School, Lausanne, Switzerland

Kim, S. spoke on the topic of Leading with connection & care: hospitality competencies for a new era during the EHL Human X Summit, 19-20 May, 2026, EHL Hospitality Business School, Lausanne, Switzerland

Ogheard, P. & Blal, I. spoke on the topic of A recipe for the future: Where gastronomy, health, science & business converge during the EHL Human X Summit, 19-20 May, 2026, EHL Hospitality Business School, Lausanne, Switzerland