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Dr Cindy Heo

Associate Professor EHL Hospitality Business School

illustration of an target audience
EHL Research News

How AI is Pushing Past Hotel Guest Personas

March 26, 2026
Exploring how self-service technologies in retail reshape consumer-retailer relationships and offering six strategic recommendations for successful...
Person booking hotel room on tablet
EHL Research News

Cluster-Based Insights to Improve Hotel Direct Bookings

January 23, 2026
Enhance hotel direct bookings by understanding guest behaviors and leveraging advanced analytics for tailored pricing and marketing strategies.
illustration of a booking request on ChatGPT
EHL Research News

How Generative AI Commerce Will Upend the Hotel Booking Game?

December 4, 2025
How AI and ChatGPT are revolutionizing hotel bookings by transforming search, negotiation, and transactions into seamless, automated conversations.
women breathing air removing mask
EHL Research News

Opportunities for Tourism Due to Post-Pandemic Travel Triggers

January 26, 2023
Post-Covid emotional triggers behind making travel decisions are opening up new opportunities for tourism to create innovative, engaging offers.