VirtualSomm - A sommelier in your pocket and the true cost of wine

Assess the overall sustainability of the wine industry

Main Applicant:

Wolf, B., HEIA-FR


• Martin-Rios, C., EHL Hospitality Business School
• Masset, P., EHL Hospitality Business School
• Moudoux, A., Changins


Carrade, P. VirtualSomm

Start and End Date:

01/06/2022 → 30/11/2023

External Funding:


Project Description

Drawing on sustainability transition theory, this project advances science on true cost accounting by offering a novel model of the true cost of wine with the potential deliverable of creating a Wine Sustainability Index, which from the business´s perspective is a game changer in the consumer/wine relationship.

EHL Researcher Profiles