Hospitality

Digitalization

Virtual Agents

This project aims to examine the impact of online real-time interactivity on the desire of users to visit and to purchase products/services from the company in the future.

Main Applicant:

Etemad-Sajadi, R., EHL Hospitality Business School

Co-applicant(s):

Start and End Date:

01/04/2013 → 31/01/2013

External Funding:

Lausanne Hospitality Business

Project Description

The objective of this research was to examine the impact of online real-time interactivity on the desire of users to visit and to purchase products/services from the company in the future.
Online real-time interactivity has been increased by the use of avatars. We also investigated the antecedents of online real-time interactivity by focusing on trust, emotional appeal, and social presence. 

Publication(s)

https://doi.org/10.1016/j.chb.2016.03.045

EHL Researcher Profiles