Project Description
The objective of this research was to examine the impact of online real-time interactivity on the desire of users to visit and to purchase products/services from the company in the future.
Online real-time interactivity has been increased by the use of avatars. We also investigated the antecedents of online real-time interactivity by focusing on trust, emotional appeal, and social presence.
Online real-time interactivity has been increased by the use of avatars. We also investigated the antecedents of online real-time interactivity by focusing on trust, emotional appeal, and social presence.
