Tourism

Technology

La Smart Région Touristique

The Smart Région Touristique is an initiative aimed at boosting tourism management by exploiting the potential generated using data and technologies.

Main Applicant:

Didier Miéville, Nyon Region Tourisme

Co-applicant(s):

Partners:

Davy Jansegers, Lausanne Tourisme Christopher Meignier, Blent Inversini, A., , EHL Hospitality Business School Chen, M.-M., EHL Hospitality Business School

Start and End Date:

01/10/2024 → 31/05/2026

External Funding:

Innotour

Project Description

The Smart Région Touristique aims to boost tourism management by exploiting the potential generated using data and technologies. The main objective is the creation of an interactive platform accessible to all tourism stakeholders in a specific region, promoting more informed and effective decisions. This project, part of the Flagship Resilient Tourism program, plans to consolidate a prototype developed by Nyon Région Tourisme and the business intelligence company Blent. With the participation of Lausanne Tourisme, this project aims to transform a region by adopting a data-centric bottom-up approach, thus improving decision-making, competitiveness and sustainability of the sector.

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