Hospitality

Digitalization

Humanization CRM

The influence of a virtual agent on web-users’ desire to visit the company: The case of restaurant’s website.

Main Applicant:

Etemad-Sajadi, R., EHL Hospitality Business School

Co-applicant(s):

Start and End Date:

01/01/2010 → 30/06/2011

External Funding:

Project Description

Online real-time interactivity has been increased by the use of avatars. We also investigated the antecedents of online real-time interactivity by focusing on trust, emotional appeal, and social presence. Web-users' desire to have a concrete experience with a firm after experiencing its web site.

Publication(s)

https://doi.org/10.1108/IJQRM-05-2013-0077

EHL Researcher Profiles