The impact of hotel online-customer ratings on lodging performance across industry segments.

We examined the impact of hotel online ratings and sales performance to contribute to theory of marketing and provide concrete guidelines to hotel managers.

Start & End Date

01/01/2013 → 31/12/2015

Main Applicant

Blal, I., EHL Hospitality Business School

External Funding

HES-SO

Project Description

We examined the impact of hotel online ratings and sales performance to contribute to theory of marketing and provide concrete guidelines to hotel managers.

Scientific Output

Blal, I., & Sturman, M. C. (2014). The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales. Cornell Hospitality Quarterly, 55(4), 365–375. https://doi.org/10.1177/1938965514533419