In many regions, travel is seen as a powerful strategic tool to support sustainable development. However, the UN's sustainable development efforts are aimed at damage limitation and not really at preventing and/or restoring places (both socially and environmentally). This is the starting point of a regenerative hospitality, an approach that fosters innovation by embedding hospitality and tourism practices in local communities and ecological processes that improve human and non-human well-being. Hospitality business are seen in this view as interventions that develop the capacities of places, communities, and their guests to operate in harmony with interconnected social-ecological systems. Digital technology can support the mapping of complex ecosystem around businesses to foster ex-ante and ex-post regeneration.