Related Academic Event

AI
Pedagogy
This project explores how Generative AI impacts academic writing and challenges critical thinking in higher education. Building on the PACE framework (Prompting, Authenticity, Critical Thinking, Evaluation), it seeks ways to strengthen student learning and assessment in the AI era.
Start & End Date
01.10.2025 - 31.03.2027
Main Applicant
Zizka, L., EHL Hospitality Business School
External Funding
HES-SO
This project addresses what is being debated in all HEIs worldwide, i.e., the preponderance of the use of Generative AI Gen AI for all tasks in and outside the classroom. This includes graded work, including essays, short answers, and projects. In the end, one wonders if they are grading students or technology. Many faculty members are struggling to find ways to motivate their students to become critical thinkers (which is what employers seek). Faculty members are faced with work that is clearly AI-generated and, subsequently, gives no indication of the level of critical thinking the student has attained.
Thus, this project will complement Dr. Zizka’s earlier work on Academic Writing and Gen AI to investigate how critical thinking could be improved and assessed via Academic Writing tasks. Dr. Zizka has proposed a new movement (PACE) to slow down how Gen AI is introduced and implemented in AW. PACE stands for Prompt Engineering, Authenticity/Accuracy, Critical Thinking, and Evaluation/Assessment. This will provide the base of the Scholarship of Teaching & Learning (SoTL) 2026 workshop, where the project will be launched and invitations for participation will be sought.
Each year, EHL hosts the Scholarship of Teaching & Learning Conference, a key event that brings together educators and researchers to exchange insights on innovative teaching practices and learning approaches. Discover how this annual conference connects to the themes explored in this research project.
With more than 20 years of international teaching experience, Dr. Laura Zizka has been a faculty member at EHL since 2002. As an Associate Professor, she teaches Academic Writing and Crisis/Strategic Communication to undergraduate and graduate students as well as coaching Student Business Projects and undergraduate theses. Her teaching philosophy revolves around lifelong learning, application of transferable ‘soft’ skills, and positive social change.
© 2025 EHL Holding SA, Switzerland. All rights reserved.