EHL Blog
The Impact of Covid-19 on Swiss Wine Consumers
Finance
Investigation of family firms' outperformance during COVID.
Start & End Date
01/06/2021 - 30/11/2021
Main Applicant
Poretti, C., EHL Hospitality Business School
External Funding
HES-SO
How less sales and competitive foreign prices could be counterbalanced by direct sales and local support for Swiss wine production.
The crisis induced by the Covid-19 pandemic has had dramatic effects on many sectors, including the wine industry. The OIV (International Wine Organization) anticipates a 35% drop in sales volume and a 50% drop in value in 2020 in Europe. In Switzerland, the figures are not much better. According to the ASCV (Swiss Wine Trade Association), the industry's turnover has already fallen by 35% during the "semi-lockdown" period. Economic activity has now picked up again, but the outlook remains bleak. The pandemic has wiped out many of the summer events that usually generate high sales. As for restaurateurs, they have not sold any wine during the last few months and therefore have neither the need nor the financial means to build up stocks at the moment.
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