AI

Pedagogy

AI-generated text in Higher Education Institutions (HEIs): Are all responses equal?

Both a remarkable resource and a minefield, AI is the new phenomenon that cannot – and should not – be ignored. This project examined the benefits and dangers of using AI in education that all faculty and students should be aware of.

ai-generated-text

Start & End Date

01/05/2024 - 31/10/2024

Main Applicant

Zizka, L., EHL Hospitality Business School

External Funding

HES-SO

Project Description

How does the phenomenon of AI-generated text affect higher education institutions (HEIs)? That’s the subject of this study, which arose from the many discussions, articles and debates revolving around the use of AI in higher education and questions over the consistency and quality of AI-generated content and assessment. While some countries have tried to ban AI from the workplace and HEIs, advocates tout its advantages, often stating that it’s a ‘good’ tool. However, is ‘good’ sufficient for the workplace? For students and faculty? Worse still, is it only ‘good enough’?

Over a period of six months, the same prompt was used repeatedly and the output analyzed to gauge if the quality was the same each time. AI was then asked to grade the outputs generated from these prompts (using a common rubric) to see if the grades were also consistent. A guide was subsequently created to help HEI stakeholders, particularly faculty and students, judge the benefits and dangers of using AI in their work.

This unprecedented study aimed to:

  • Help faculty better understand how AI can help them in their daily tasks
  • Highlight the challenges of marking text or analyzing AI detector feedback, with specific examples given in the guide
  • Pinpoint the phrases or patterns faculty should be looking for when they seek to detect AI-generated text
  • Help students navigate the world of AI tools and understand where to draw the line
  • Provide guidelines as to what constitutes acceptable use of AI inside and outside the classroom
  • Make broad suggestions as to how other HEI stakeholders may use AI-generated content

Scientific Output

Zizka, L. (2024,November 11-13). All clear : Copilot and higher education. [Paper presentation]. ICERI2024, Seville, Spain

Our Team

Dr. Laura Zizka

Associate Professor

With more than 20 years of international teaching experience, Dr. Laura Zizka has been a faculty member at EHL since 2002. As an Associate Professor, she teaches Academic Writing and Crisis/Strategic Communication to undergraduate and graduate students as well as coaching Student Business Projects and undergraduate theses. Her teaching philosophy revolves around lifelong learning, application of transferable ‘soft’ skills, and positive social change.

professor-zizka-laura