Tourism

The Swiss Tourist Satisfaction and Happiness Index

This project developed a set of indices to measure tourists' satisfaction and happiness in Switzerland.

Start & End Date

01/01/2015 → 31/03/2016

Main Applicant

Chen, Y., EHL Hospitality Business School

External Funding

HES-SO

Project Description

This study developed a tourist destination-based model of happiness, in which tourist happiness is assumed to be determined by destination image and service quality via the mediator of tourist satisfaction. This model was tested valid using the data from 1,450 Swiss inbound and domestic tourists in 2015. Based on the model, we computed a total 68 tourist happiness indices that measure tourists’ happiness with Switzerland as the destination. We also computed 136 indices that measure tourist satisfaction and tourism services quality as a supplement to the tourist happiness indices in order to provide a different yet relevant view of destination performance of Switzerland.

Scientific Output

Chen, Y. (2020). Measuring the effects of COVID-19 on restaurant demand: A case study of Switzerland. Journal of China Tourism Research, 16J(4), 1–17. https://doi.org/10.1080/19388160.2019.1631926

Chen, Y., & Jiang, K. (2019). A multiple indicators multiple causes (MIMIC) model of the behavioral consequences of hotel guests. Tourism Management Perspectives, 30, 197–207.

Chen, Y., & Li, X. (R.) (2018). Does a happy destination bring you happiness? Evidence from Swiss inbound tourism. Tourism Management, 65, 256–266. https://doi.org/10.1016/j.tourman.2017.10.009

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