Revenue Management

Implementing Revenue Management Strategies for Ski Lifts

Application of Revenue Management Strategy to Ski lifts.

ski-lift

Start & End Date

01/09/2023 - 31/12/2024

Main Applicant

Heo, C., EHL Hospitality Business School

External Funding

Dolomiti Superski

Project Description

The objective of this project is to conduct applied research and implement revenue management tactics specifically tailored to ski lifts. This project seeks to optimize revenue generation and enhance the operational aspects of the ski lifts through the strategic application of revenue management techniques.

In the Media

This can prevent long queues at the ski lift - Nau.ch

Full slopes and traffic jams in front of the lifts: With flexible prices and digital forecasts, ski resorts are supposed to better manage visitor numbers.

warteschlange

The ski resort of the future – that could change - Blick

What will the ski area look like in 15 years? It's a question that's being asked not only by the mountain railways. Expert Cindy Heo discusses new directions and predicts the unpopular dynamic pricing system will become more prevalent.

20491826-v5-6-7-ski-1

Expert explains how ski resorts can benefit from data analytics and nested booking systems - Bote

Instead of fixed prices that only change depending on the date or demand, Professor Dr. Cindy Heo recommends that ski resort operators implement a more sophisticated management system for day tickets.

ski-resort

Expert explains how ski resorts can benefit from data analysis and nested booking systems -

Also published on Obwaldner, Nidwaldner, Urner, Zuger and Luzerner Zeitung

ski-resort

Our Team

cindy_heo_9

Dr. Cindy Heo

Associate Professor

© 2026 EHL Holding SA, Switzerland. All rights reserved.