Our Team

Marketing
Hospitality
Booking.com, as part of the ELEVATE project, is researching skills gaps in tourism and hospitality through stakeholder interviews. The findings will guide European curricula, training, and a long-term action plan for the industry.
Start & End Date
14.07.2025 - 31.12.2027
Main Applicant
Chen M.-M., EHL Hospitality Business School
External Funding
Booking.com
Booking.com wishes to conduct qualitative research through a survey focused on the gaps in the tourism industry and its professions in hospitality, involving key stakeholders in the sector through in-depth interviews. This survey is part of the ELEVATE project, which aims to develop a strategic approach to sectoral cooperation on skills, design European sector-wide agreed ‘core’ curricula and training programs, and deliver a long-term action plan for the tourism industry.
Meng-Mei Maggie Chen, PhD, is an Assistant Professor of Marketing at EHL teaching hotel distribution strategy, online consumer behavior, marketing strategy and digital marketing courses. Before entering higher education, Maggie held positions in various tourism sectors, ranging from hotels to casinos, travel agencies, and consulting.
© 2025 EHL Holding SA, Switzerland. All rights reserved.