Marketing

Hospitality

Pre-ELEVATE initiative led by Booking.com 

Booking.com, as part of the ELEVATE project, is researching skills gaps in tourism and hospitality through stakeholder interviews. The findings will guide European curricula, training, and a long-term action plan for the industry.

booking-elevate

Start & End Date

14.07.2025 - 31.12.2027

Main Applicant

Chen M.-M., EHL Hospitality Business School

External Funding

Booking.com

Project Description

Booking.com wishes to conduct qualitative research through a survey focused on the gaps in the tourism industry and its professions in hospitality, involving key stakeholders in the sector through in-depth interviews. This survey is part of the ELEVATE project, which aims to develop a strategic approach to sectoral cooperation on skills, design European sector-wide agreed ‘core’ curricula and training programs, and deliver a long-term action plan for the tourism industry. 


 

Our Team

Dr. Meng-Mei Maggie Chen

Associate Professor

Meng-Mei Maggie Chen, PhD, is an Assistant Professor of Marketing at EHL teaching hotel distribution strategy, online consumer behavior, marketing strategy and digital marketing courses. Before entering higher education, Maggie held positions in various tourism sectors, ranging from hotels to casinos, travel agencies, and consulting.

meng_mei_chen_EHL