Economy & Service

Enhancing Eco-responsible Behaviors in the Hospitality Sector: Normative and Engaging Communication

Normative and committing communication strategies are effective in triggering sustainable behavior among hotel guests.

Start & End Date

01/01/2012 → 31/12/2013

Main Applicant

Terrier, L., EHL Hospitality Business School

External Funding

HES-SO

Accroître les comportements écoresponsables en milieu hôtelier: Communications normative et engageante

Project Description

This project compares the effectiveness of commitment and normative strategies to promote towel reuse among hotel guests. The results demonstrate that the isolated use of norms and commitment has a positive effect on guests' pro-environmental behavior. We also observe that the combined use of these two strategies does not result in increased pro-environmental behavior in comparison to when they are used separately.

Scientific Output

Terrier, L., & Marfaing, B. (2015). Using social norms and commitment to promote pro-environmental behavior among hotel guests. ournal of Environmental Psychology, 44,J 10–15. https://doi.org/10.1016/j.jenvp.2015.09.001

Terrier, L., & Marfaing, B. (2015). Linking commitment and sustainable behavior: An intervention study in the field of sustainable development. European Journal of Psychology Open, 74(3), 157–165. https://doi.org/10.1024/1421-0185/a000160