Asset-light strategies in the hospitality industry: A light-hearted or a right choice?

The project constructs asset-light indicators and explores their effect on the financial performance of hospitality companies.

Start & End Date

01/09/2014 → 31/12/2015

Main Applicant

Weisskopf, J.-P., EHL Hospitality Business School

Co-applicant(s)

Masset, P., EHL Hospitality Business School

External Funding

HES-SO

Project Description

The project examines the evolution of the asset-light strategy in the hospitality industry. This involves understanding motivations, implementation methods, and implications, considering both macroeconomic and firm-specific factors. It further constructs asset-light indicators encompassing accounting-based, market-based, and qualitative metrics, and finishes by analysing the impact of asset-light strategies on corporate risk and performance. This includes comparing historical performance, assessing investor perceptions, and considering ownership structures.