EHL Blog
Sustainable Wine: The Creation of a Sustainability Index
Technology
Wine Economics
Assess the overall sustainability of the wine industry
Start & End Date
01/06/2022 - 30/11/2023
Main Applicant
Wolf, B., HEIA-FR
Co-applicant(s):
• Martin-Rios, C., EHL Hospitality Business School
• Masset, P., EHL Hospitality Business School
• Moudoux, A., Changins
Partners:
Carrade, P. VirtualSomm
External Funding
InnoSuisse
Drawing on sustainability transition theory, this project advances science on true cost accounting by offering a novel model of the true cost of wine with the potential deliverable of creating a Wine Sustainability Index, which from the business´s perspective is a game changer in the consumer/wine relationship.
You might already be acquainted with the eco-score, a food label inspired by the nutri-score concept, designed to assist consumers in making environmentally conscious choices. In a similar vein, the Wine Sustainability Index gives consumers a tool to understand the environmental impact of the wines they buy and to identify sustainable wine options. In the context of wine, some labels already exist, but their scope is limited, and they are difficult to understand and compare. A sustainability index like the one we propose is therefore a novel concept. Given the significant environmental impact of the wine industry, with its diverse production methods varying by region and winery, our goal in the realm of the sustainability transition is to comprehensively assess the overall sustainability of the wine industry.
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