Technology

Wine Economics

VirtualSomm - A sommelier in your pocket and the true cost of wine

Assess the overall sustainability of the wine industry

wine-sustainability-index

Start & End Date

01/06/2022 - 30/11/2023

Main Applicant

Wolf, B., HEIA-FR

Co-applicant(s):

• Martin-Rios, C., EHL Hospitality Business School
• Masset, P., EHL Hospitality Business School
• Moudoux, A., Changins

Partners:

Carrade, P. VirtualSomm

External Funding

InnoSuisse

Project Description

Drawing on sustainability transition theory, this project advances science on true cost accounting by offering a novel model of the true cost of wine with the potential deliverable of creating a Wine Sustainability Index, which from the business´s perspective is a game changer in the consumer/wine relationship.

EHL Blog

Sustainable Wine: The Creation of a Sustainability Index

You might already be acquainted with the eco-score, a food label inspired by the nutri-score concept, designed to assist consumers in making environmentally conscious choices. In a similar vein, the Wine Sustainability Index gives consumers a tool to understand the environmental impact of the wines they buy and to identify sustainable wine options. In the context of wine, some labels already exist, but their scope is limited, and they are difficult to understand and compare. A sustainability index like the one we propose is therefore a novel concept. Given the significant environmental impact of the wine industry, with its diverse production methods varying by region and winery, our goal in the realm of the sustainability transition is to comprehensively assess the overall sustainability of the wine industry.

Wine-Sustainability