Current Innovation Trends in Sales, Marketing & Revenue Management of branded hotels in the United States (HSMAI)

The goal of this project is to assess innovation strategies in the US hospitality sector. The study highlights their increasing reliance on innovation for strategic transformation. Hospitality innovation has experienced mounting interest in recent years. One important driver of this trend is the need for continuous sustainable innovation to stay competitive, which might lead hospitality firms to search for and to implement a variety of innovative solutions.