Toward successful implementation of novel forms of innovation in the hospitality industry

The project enhances understanding of global hospitality businesses' adoption of innovative practices by surveying managers, interviewing executives, and promoting the integration of innovation strategy into their overall business strategy.

Start & End Date

01/09/2016 → 01/01/2018

Main Applicant

Martin-Rios, C., EHL Hospitality Business School

External Funding

HES-SO

Project Description

Project tracks hospitality innovation strategy and practices, surveying hundreds of managers and interviewing more than 50 executives and thought-leaders. The key objective of the research project is to increase knowledge about the adoption of innovative practices by global hospitality businesses, and to support the integration of innovation strategy into hospitality business strategy.

Scientific Output

Martin-Rios, C. & Pasamar, S. (2018). Service innovation in times of economic crisis: The strategic adaptation activities of the top EU service firms. R&D Management, 48(2): 195-209 doi:10.1111/radm.12276

Martin-Rios, C., & Ciobanu, T. (2019). Hospitality innovation strategies: An analysis of success factors and challenges. Tourism Management, 70: 218-229. doi.org/10.1016/j.tourman.2018.08.018
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