American Association of Wine Economists Conference

Renowned as a nexus for global discourse on the intersection of wine and economic principles, the AAWE Conference promises to deliver insightful discussions, innovative research presentations, and unparalleled networking opportunities for wine industry professionals, economists, scholars, and enthusiasts alike.

Date

May 26-28, 2025

Location

EHL Campus Lausanne

Partners

HES-SO

Histoire d'Enfer

Mogliocco

Vinattieri

Domaine Jean-René Garmanier

Château Maison Blanche

Volcanic Xperience

Cave Caloz

Schenk

Devayes

Les Glorieuses

Denis Mercier

Event Description

This workshop is an annual event organized by the Alliance for Research on Wine & Hospitality Management created in 2017 by the Cornell SC Johnson College of Business, EHL Hospitality Business School, the Hong Kong Polytechnic University School of Hotel & Tourism Management, KEDGE Business School, and the Free University of Bozen/Bolzano. The Alliance aims to promote excellent research in the fields of Wine & Hospitality Management.

Through interactive presentations and discussions, participants share insights on consumer behavior, tourism, marketing, sustainability, and technology in the wine and hospitality sectors. The workshop fosters collaboration, networking, and practical takeaways for both academics and professionals.

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7th Wine & Hospitality Management Workshop

We welcome submissions on topics of general interest to wine and hospitality research. Special consideration will be given to, but not limited to, the following topics:

• Environmental, cultural, and socioeconomic issues related to wine hospitality businesses.
• Culinary (food wine) tourism.
• Wine consumer behavior or experience management.
• Analysis and forecasting of demand and prices for wine hospitality businesses.
• Investments in the wine and/or hospitality markets.
• Marketing and branding of wineries hospitality businesses.
• Organizational and governance issues of wineries hospitality businesses.
• Optimal design, management, and cost-benefit analysis of wine lists in restaurants.
• Innovation and entrepreneurship in wine hospitality businesses.
• Technology and social media in wine marketing and distribution.
• Quality, rating, reputation and price analysis of wine and/or restaurants and/or hotels.
• Perceptions and willingness to pay for various types of wine.
• Game theory and wine auctions.
• Effect of (generative) AI on wine hospitality.
• Counterfeit wine and security issues in wine distribution and consumption.

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Event in pictures

The 16th AAWE conference highlights: A taste of Swiss vineyards

This article offers a retrospective from the 16th conference of the American Association of Wine Economists (AAWE) and explores wine economics and the essential questions shaping the industry in 2024.

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Browse Previous Conference

6th Wine & Hospitality Management Workshop

Hosted by Kedge Business School
Reims, Champagne
June 25-28 2024

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TOPICS

Environmental, cultural, and socioeconomic issues related to wine & hospitality businesses;
Wine, culinary, or gastronomy tourism;
Demand for and supply of wine tourism;
Wine consumer behavior or experience management;
Analysis and forecasting of demand and prices for wine and/or restaurants;
Investments in the wine and/or restaurant markets;
Behavior and role of wine amateurs, collectors, investors and speculators;
Marketing and branding of wineries and/or restaurants;
Organizational and governance issues of restaurants and/or wineries;
Optimal design, management, and cost-benefit analysis of wine lists in restaurants;
Innovation and entrepreneurship in wine and hospitality businesses;
Technology and social media in wine marketing and distribution;
Quality, rating, reputation and price analysis of wine and/or restaurants and/or hotels;
Perceptions and willingness to pay for bio(dynamic)/organic/natural wine;
Game theory and wine auctions;
Effect of (generative) AI on wine & hospitality;
Counterfeit wine and security issues in wine distribution and consumption;
Sustainability, CSR and ESG issues in the wine & hospitality industries.

5th Wine & Hospitality Management Workshop

Hosted by The Hong Kong Polytechnic University
Hong Kong SAR, China
11-12 April 2023

More information

TOPICS

Environmental, cultural, and socioeconomic issues related to wine and hospitality businesses;
Wine, culinary, or gastronomy tourism;
Wine consumer behavior or experience management;
Wine consumer behavior or experience management;
Analysis and forecasting of demand and prices for wine and/or restaurants;
Investments in the wine and/or restaurant markets;
Marketing and branding of wineries and/or restaurants;
Organizational and governance issues of restaurants and/or wineries;
Optimal design and management of wine lists in restaurants;
Innovation and entrepreneurship in wine and hospitality businesses;
Technology and social media in wine marketing and distribution;
Counterfeit wine and security issues in wine distribution and consumption.

4th Wine & Hospitality Management Workshop

Hosted by the Free University of Bozen-Bolzano
Bolzano, Italy
5-6 September 2022

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TOPICS

Environmental, cultural and socioeconomic issues (climate change, online and expert reviews, wine tourism and hospitality, culinary tourism and restaurants, etc.);
Analysis and forecasting of demand and prices for wine and/or restaurants;
Investments in the wine and/or restaurants markets (direct/indirect investments, performance indicators, benchmark, valuation, etc.);
Marketing, development strategies and supply chain management for wineries and/or restaurants;
Organizational and governance issues of restaurants and/or wineries;
Optimal design and management of wine lists.

3rd Wine & Hospitality Management Workshop

Hosted by Cornell SC Johnson College of Business
New York, United States
June 6 and 7, 2019

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TOPICS

Environmental, cultural and socioeconomic issues (climate change, online and expert reviews, trends in wine tourism, etc.);
Analysis and forecasting of the demand/price for wine and/or restaurants;
Investments in the wine and/or restaurants markets (direct/indirect investments, performance, benchmark, valuation, etc.);
Marketing, development strategies and supply chain management for wineries and/or restaurants;
Organizational and governance issues of restaurants and/or wineries;
Optimal design and management of wine lists.

2nd Wine & Hospitality Management Workshop

Hosted by EHL Hospitality Business School
Lausanne, Switzerland
May 14-15, 2028

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TOPICS:

Environmental, cultural and socioeconomic issues (climate change, online and expert reviews, trends in wine tourism, etc.);
Analysis and forecasting of the demand/price for wine and/or restaurants;
Investments in the wine and/or restaurants markets (direct/indirect investments, performance, benchmark, valuation, etc.);
Marketing, development strategies and supply chain management for wineries and/or restaurants;
Organizational and governance issues of restaurants and/or wineries;
Optimal design and management of wine lists.

1st Wine & Hospitality Management Workshop

Hosted by KEDGE Business School
Bordeaux, France
April 3-5, 2017

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TOPICS:

Forecasting the demand for wines in China – an econometric approach
Do wine judges give higher score to wines made with less known grape varieties
Culinary Wine tourism: supply features and demand preferences in south Tyrol
Experience design in the cultural sector: an exploration of intended and realised experiences
Defining performance in the wine sector: the application of DEA to French wine companies
Eat, drink and vote!
Initial mispricing of experience goods and subsequent price adjustments: the case of fine wine
Ownership structure, asset intensity and firm performance
An analysis of wine spectator’s top 100 wines of the year for 1988 to 2016
Terroir in the new world: hedonic estimation of vineyard sale prices in California