Be Part of the Future of International Hospitality
Join a groundbreaking global research study led by EHL Hospitality Business School
Join Our Study on Cultural Intelligence in Swiss Hospitality
About the Study
Led by Dr. Peter Varga and funded by HES-SO, this research investigates Cultural Intelligence (CQ) in the Swiss hospitality industry and responds to the evolving tourism landscape in Switzerland, especially with the rise of guests from India, China, and the Gulf States.. The study aims to:
- Assess the current level of CQ among hotel staff
- Identify culture-related challenges and opportunities
- Understand guest expectations from key international markets
- Develop CQ-based best practices to enhance service quality
What You Get by Participating
By participating, you'll receive:
- A White Paper on best practices written based on the interviews conducted and/or presentations to each hotel visited, CQ online surveys and guests' online comments
- An exclusive invitation to gain access to a CQ training session (in-person or webinar)
- News and access to other deliverables such as academic articles published and their vulgarization articles on EHL Insights.
Who Should Participate
We’re inviting professionals across all roles in hospitality operations, including:
- Managers: Hotel Managers, F&B Managers, Department Heads
- Front-line Employees: Receptionists, Concierge Staff, Housekeeping Supervisors
- F&B Staff: Servers, Bartenders, Restaurant Hosts
Whether you're managing hotel operations, delivering front-line guest service, or interacting daily with international travelers—especially from India, China, or the Gulf states—your experience is essential.
Quick Facts
- Time Commitment Frontline Employees: 15-20 minutes (online survey)
- Time Commitment Managers: 30-minute call
- Confidentiality: Fully anonymous, used for scientific purposes only
- Languages: English, French, German, Italian
If you are interested in the project, your involvement would be twofold.
1. First, relaying a Cultural Intelligence form to your frontline employees.
2. Second, if you are manager, our research team would contact you in order to have a short research interview to gain more insights.